Limitations of Social Media Platform

When we think about the social media platform, we mainly thought about Facebook and Instagram and is a place where we can share information, make business, or create and exchange ideas through internet. The disadvantages of using too much social media is that our face to face interaction and emotion connection got lesser and people might commit scams. There are limitations of social media. What are they? Let me explain some of them.

Privacy Concerns 

As we use social medias, we always see the advertisements. Those advertisements we see are created and designed by the creator who gather our most information to the advertisements which may be interesting to us too. Let’s just say, your  computer or laptop got hacked by a hacker, all those personal private information could be leaked and spread over the internet. This is one limitation of the social media platform.

Identity Theft

Identity theft is very popular through the social media. This happen when the person got the access to personal identifying information, they use those information for their personal cases. This is also a kind of scam. But with other people’s identity. We like to upload our pictures on social media. It is not very safe because they collect our information and use them for illegal action. Let’s say your picture was used to create an account and that person will be pretending to be you yourself. Then they will borrow money from my friends and others. 

These are the two important factors to consider of when using social media platform. In some country, the underage kids are not allowed to use the social media until they are at the legal age to use social media. The world of social media can be fun, informative, and even dangerous. It’s not using social media is dangerous. It means there are some facts to consider before using it. Are you ready to enter the social media world? I’d like to see your opinions. 

Importance of IMC and steps to achieve goals

What is IMC and what it stands for 

IMC stands for Integrated Marketing Communications and it is a process of managing the customer relations which make developments to the brand value. It also help to bring out all the features of marketing tools like advertisement, promotion, relation with public, social media and many more. This process is invented to make all the communication strategies fix all the digital concerns and focus mainly on the customers. 

Pros of IMC

There are many advantages of IMC. But the 2 most important benefits are low cost and reduce trust issue with the customers. 

Low cost – logical messages are likely to be more effective on the investments when compared to the way of advertising in many kind. It is because the customers can see the brand with the same kind of theme while some of the other can confuse their own customers. Integrated marketing Communications (IMC) will also make the brand to prepare again for the creativity. For example, video designs, pictures, sample advertisement from one to another. 

Reduce trust issue with the customers – this this marketing age, many customers do not care the brand products if they are not familiar with it. When you advertise a product consistently, you gain trust from the customers because it makes them easier to understand more about the brand. This can increase the engagement and loyalty of the customers. 

Steps to create an effective Integrated Marketing Communications plan

Step 1 – Know who your target customer is 

Step 2 – Create a Unique Brand 

Step 3 – Settle your Budget 

Step 4 – Decide the Method 

Step 5 – Evaluation 

Creating an effective IMC needs a clear aims and objectives in each steps. The goals of IMC is to make sure that it is successful to make the marketing campaign and make more profit for your business. Those 5 steps are general and are important to start planning IMC. With the proper use of it, the campaign will reach out for a quite large number of audience. After reading this blog, I hope you got something new. I’d appreciate if you all share your opinion on my blog. Then i can write a better blog in the next blog. Thank you.

Big Data & IoT

Big Data Definition 

Big data is the thing that helps the business to analyze when the data becomes very much complicated and hard to obtain them from traditional data processing. Example of big data is identifying the money laundering and risk reduction in banking sector, learning materials, grading system in educational sector and so on. Big data can help the business and organization to analyze the internal weakness and threads to protect the important information. To sum up, big data help the organization to get more interests, allow them to make decision and add values to the organization. This concept became popular when the big organizations started on the definition on the 3 Vs. 3Vs means Velocity, Volume and Variety and they are the key to understand the differences between the big data and the traditional data. 

Velocity – With the fast development growth of the Internet of Things(IoT), the data streaming of a business also should be limited very carefully. Smart meters and sensors help to know the data immediately. 

Volume – every business need data to collect for their business growth from different kinds of sources. For example, social media platform and many other sources. The business need more space which the traditional methods cannot be stored. In this world, there are many other software that can help make that objective more easily. 

Variety – there are various type of data ranging from structure to unstructured data like social media posts and videos. To collect the data from that, you cannot collect with the traditional methods because it need a better software. 

Internet of Things (IoT)

IoT is a kind of system connected by the internet which are able to receive or send the data over a network without involving human. Because of the development of the technology, many of the devices in the world are connected to the internet. For example laptops, watches, televisions, phones and many more. Almost everything in the world is included in a part of Internet of Things. Example of IoT applications are transportation, wearables, health care, smart TV, and many more.

Both big data and IoT has made our live many improvements and easier. But how about the marketers? How can big data and IoT can make them improve in their workplace? I’d like to hear your opinion. That’s all from me today. I hope you get some knowledge. I’ll be happy if you share your opinions and any of my weakness to improve. So that I can create a better blog in the future.

Viral Marketing and It’s Pros & Cons

Definition of viral marketing

Before explaining about the viral marketing, let me talk about the example of viral marketing first. On social medias such as, TikTok, Instagram, Twitter, Facebook and many more have hashtag challenges. This is a good example of viral marketing. It makes the user to get involved in the challenges like “Ice Bucket Challenge” which is people took a shot video of pouring themselves with cold water to raise the awareness of disease amyotrophic lateral sclerosis and encourage donations to research. The viral marketing are usually caused by the social medias and it spreads all around the world very quickly when it is in trend. 

Pros of viral marketing 

Low cost – viral marketing depends on the customers to keep the marketing keep going. You do not need to advertise to the specific groups. Becoming viral needs to have expected reaction that the other people want to share to the other. 

More creative – not everything you post online can go viral. To go trend, you need to have creativity skill and must focus on the main point of the brand. This will help you to find new ways to make your marketing viral. Even though if your marketing do not go viral, you still have the advantages which is increased activity of the customers. 

Achieve more growth – if your marketing goes viral, you will get a huge amount of improvement and growth in a short time. When it is in the right path, you must maintain those growth level and can make a better reputation for the brand faster than other ways. 

Cons of viral marketing 

Less overall control – once the marketing goes viral, you cannot control how the other people get to interact with your marketing. if there are any issue in the marketing, your brand will not go in a positive way.

Can be a chance to be waste of time – if the viral marketing do not go as viral as expected, it will be a waste of time. Sometimes it is better to consider going traditionally than going viral marketing. 

Not everyone will share the information – you must target the right audience in your targeted audience. Because there are many people who are interested but will not share the information. The chances of going viral will be low if they do not have will to share the information. 

In conclusion, viral marketing can be good or bad in any ways. From my point of view, I feel like the viral marketing is when a person feels like your content is essential and useful for the other people to know by spreading physical or through internet. It has both pros and cons of viral marketing. What’s your opinion. Let me know in the comments below. 

Various types of mobile marketing and its importance

DID YOU KNOW?

In estimation, there are 4.57 millions of mobile internet users here in Singapore and at least they spend about 3 hours using the internet daily. So that mobile marketing become one of the most effective way to advertise.

Definition

Mobile marketing is one of the most effective marketing strategies just with a use of mobile device. It means promoting the product or service through smartphones with the help of modern technology like location services.

Why mobile marketing is important 

As the time spend on using the mobile phones is getting higher, it is easier and more effective to promote the product and service through the mobile phones. Customers can now go shopping and make purchase with just a mobile phone. Using mobile marketing can reach a higher number of targeted audience and also a broader market. 

Different kind of mobile marketing strategies 

There are many different kinds of marketing strategies. The usefulness of each kind will differ according to the industry and the targeted customers of a business. Some of the mobile marketing strategies are as follows:

App based marketing 

This kind of strategy uses the mobile apps. Many of the time spend on mobile phone are on the applications and we do not need to create a new application to advertise. There are many services which help the advertiser to advertise the product or product with the third-party application. 

In-game mobile marketing 

You might have seen the ads on while playing mobile games. As many people play games on mobile than on pc, games are in a huge category in the app store. So, the marketers are using their chance to advertise such as image or videos as ads. Sometimes you get in-game reward if you watch the advertisement. This is a quite amazing strategy.

Conclusion 

To sum up everything that has been stated so far, mobile marketing is a very efficient and effective way to advertise a product or service. Mobile marketing gives a hint to the business to innovate and attract more customers. There are more of the marketing strategies than the strategies I mentioned above. I agree that mobile marketing aims to have contact with many people through their mobile phones. Let me know which of the strategies will be suitable for your business.